![]() ![]() YouTube's not necessarily determined to outperform challengers in every metric - it just needs to show that Shorts are popular enough to help channels grow. It sees Shorts as a way to boost creators' long-form work, while Instagram and TikTok treat long-duration videos as options for social media stars who normally focus on smaller content. With that said, YouTube's pitch for the monthly user figure also indicates different priorities. YouTube's varying video sizes aren't unique. Instagram already had the option of watching longer videos, while TikTok recently extended its maximum length to 10 minutes. However, the announcement also dances around the increasing overlap between products. It could also attract creators who weren't convinced Shorts could help them make money. It’s fair to assume that YouTube has a diverse user base and your business can likely connect to your target audiences. The statistic is clearly meant to position Shorts as serious competition for TikTok and Instagram Stories. YouTube has over 2 billion monthly active users YouTube is visited by nearly a quarter of the world’s population, boasting two billion monthly active users. You might watch a Short during your commute, but a lengthier video during your lunch break. YouTube saw this as reflecting the "reality of today's viewer" - that is, a tendency to watch varying content at different times and places. The Google brand said that channels posting both Shorts and longer videos were enjoying improved subscriber growth and watch time than creators only uploading lengthy clips. The short-form format also appears to have helped YouTube's more conventional videos. For context, arch-nemesis TikTok had racked up 1 billion monthly users as of September 2021 despite being around for considerably longer (and serving as an inspiration for Shorts' very existence). As TechCrunch reports, YouTube has revealed that Shorts now has over 1.5 billion active, signed-in monthly users. Here we’ll dive into the video monolith, discovering the state of YouTube today, both in the UK and worldwide.YouTube has hinted that Shorts are doing well, but it's now clear just what that means. Within a decade the site had a billion users, being sold to Google for a remarkable $1.65 billion. ![]() More than 500 hours of content are uploaded to YouTube every single minute (YouTube). 70+ YouTube watch time is done on mobile devices (YouTube). More than 1 billion hours of YouTube content are watched every day (YouTube). Instead of flashy studios and polished celebrities, it was you behind the camera. YouTube has more than 2 billion monthly active users (YouTube). Imaginatively titled ‘Me at the zoo’, it features one of the founders… at the zoo. The very first video was uploaded to YouTube way back on April 23 rd 2005. YouTube, the site that sparked us to start our video production company in London, has now been with us for over fifteen years. Incredibly, YouTube is bigger than all the other social media platforms. The site was originally the brainchild of three PayPal employees: Chad Hurley, Steven Chen, and Jawed Karim. ![]() These titans stand side by side with their creation. With the rise of the tech giants, we often hear about the genius behind the innovations – Jobs and Apple, Bezos and Amazon, Zuckerberg and Facebook. In our latest 2023 study, we take a look at the most important YouTube statistics in the UK. Want to watch celebrities eat the hottest chilli sauce in the world? Fancy spending your day watching cat videos? Or need to see a review of the latest laptop? ![]()
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